Noah Bell, HR Assistant, interviews Matthew Bell, Vice President, on the launch of the Acacia FreedomCraft brand.
Why did MHD launch the new line of cabinets, Acacia FreedomCraft?
Matthew Bell (Vice President):
“We had been focused on what imports could not do, custom sizes, wide array of colors, stronger boxes, and cutting-edge style. However, it was hard to ignore the dominance of Chinese imports for a particular need. Standard sizes, plywood boxes, and simple colors were important to many buyers in the industry.
Our customers wanted an American answer to the Chinese imported cabinet. This is our answer. We wanted to offer an American made cabinet line with classic features that can meet our customer’s budget and timeline.”
How will Acacia FreedomCraft meet the needs of the multifamily industry?
“Our customers want to create a home for their residents. Acacia FreedomCraft can be made and shipped when it is needed so new residents can move in sooner. The cabinets are built to be durable and backed by a five-year warranty. That means residents will not only love their kitchen, but it will last.”
What inspired the look of Acacia FreedomCraft?
“The new line was inspired by the most traditional and popular styles which are a staple of American culture.”
What is your favorite color of the new line?
“I love the Dark Sable because of its rich furniture feel. It brings the feeling of a home to an apartment.”
For more information on the Acacia FreedomCraft product, and the styles and colors available, please visit the Acacia Cabinetworks website.