BISNOW Article: To Stay Competitive In Philly’s Booming Multifamily Market, Developers Focus On The Details

Arti­cle was first seen on BISNOW, March 20, 2019.

As Philadel­phia con­tin­ues to out­pace oth­er major cities in job and wage growth, mul­ti­fam­i­ly demand has increased. Apart­ment con­struc­tion activ­i­ty has already bro­ken records set just last year.

With more peo­ple mov­ing to Philly, the sky­line has grown accord­ing­ly, as devel­op­ers refur­bish goth­ic office tow­ers into lux­u­ry apart­ments and build new glass high-ris­es on the same street.

With more lux­u­ry mul­ti­fam­i­ly projects hit­ting the mar­ket comes increased com­pe­ti­tion to attract and retain ten­ants. From dog parks and day care cen­ters to spas and swim­ming pools, mul­ti­fam­i­ly devel­op­ers have entered an ameni­ty arms race. Some devel­op­ers, like Post Broth­ers, have turned their atten­tion to entic­ing prospec­tive ten­ants with high-qual­i­ty fin­ish­es like cab­i­nets and bath­room van­i­ties. By focus­ing on these details, these mul­ti­fam­i­ly projects offer ten­ants the com­plete lux­u­ry pack­age.

Post con­tin­ues to raise the ‘design bar’ in the city,” Mul­ti-Hous­ing Depot Vice Pres­i­dent Matt Bell said. “They are always look­ing for what’s next in col­or and tex­ture while keep­ing with time­less fea­tures and func­tion. I believe our rela­tion­ship helps bring out the best of both com­pa­nies.”


View of Philadelphia Skyline from University of Pennsylvania Downtown Campus - Philadelphia - Pennsylvania

Flickr/Adam Jones

Among the lux­u­ry high-rise apart­ments crop­ping up in Philadelphia’s Avenue of the Arts dis­trict is The Atlantic. Post Broth­ers received $103M in financ­ing to rede­vel­op the 21-sto­ry for­mer office build­ing into a 268-unit mul­ti­fam­i­ly prop­er­ty.

The build­ing will include a rooftop deck and open-air lounge area with a dog park, fire­places, movie screens and a Zen gar­den, as well as a salt­wa­ter lap pool and spa facil­i­ty. To bring the same lev­el of lux­u­ry to the in-unit ameni­ties, Post Broth­ers turned to Mul­ti-Hous­ing Depot to spear­head the ren­o­va­tion.

Post Broth­ers and Mul­ti-Hous­ing Depot col­lab­o­rat­ed to cre­ate cus­tom cab­i­net and van­i­ty work for in-unit kitchens and bath­rooms. This includ­ed a cus­tom-designed door style, based off inspi­ra­tional images, as well as hid­den ameni­ties such as roll-out trays, trash bin cab­i­nets, Lazy Susans and push-to-open lift stays.

The team also chose to use Aca­cia cab­i­netry designed and man­u­fac­tured by MHD. Aca­cia Cab­i­net­works is a pre­mier man­u­fac­tur­er of apart­ment kitchen cab­i­nets, bath­room cab­i­nets and cab­i­net-relat­ed prod­ucts for the mul­ti­fam­i­ly indus­try.


Mul­ti-Hous­ing Depot worked with Post Broth­ers to engi­neer Aca­cia Cab­i­net­works cus­tom van­i­ties that inte­grate the spe­cif­ic sink used in the design and desired sol­id sur­face top build-up. MHD also cre­at­ed cus­tom col­or inte­gral pulls for both wall and base cab­i­nets, col­lab­o­rat­ing with the own­er to imple­ment cus­tom-sized pan­els for the under­side and face of sof­fits.

A stand­out fea­ture of the kitchens at The Atlantic is the wood-pan­eled appli­ances, blend­ing bulky items like refrig­er­a­tors seam­less­ly with the cab­i­nets. Mul­ti-Hous­ing Depot and Post Broth­ers worked togeth­er to incor­po­rate upgrad­ed and pan­el-ready appli­ances.

Com­bined with the build­ing ameni­ties, the cab­i­net­work in the apart­ments at 1401 Spruce St. offers Philadel­phia ten­ants the lat­est in lux­u­ry. The empha­sis on these fin­ish­es is a tes­ta­ment to the idea that when it comes to win­ning the mul­ti­fam­i­ly ameni­ties arms race, it is all about the details.

This fea­ture was pro­duced in col­lab­o­ra­tion between Bis­now Brand­ed Con­tent and Mul­ti-Hous­ing Depot. Bis­now news staff was not involved in the pro­duc­tion of this con­tent.

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